Mad Egg Open Second Site on the Northside
Mad Egg, the premium fried chicken shop which has been flooding Instagram since it opened just 15 weeks ago (feels like longer), has opened a second site on Millennium Walkway behind the Jervis Shopping Centre. The menu is the same as the Charlotte Way branch, with the addition of new chicken tenders with salsa, guacamole and citrus sour cream, which will also shortly be added to the Charlotte Way menu.
The guys behind Mad Egg, Conor Sheridan and Stephen O'Reilly, found the current property market challenging to say the least, but the success of the first Mad Egg meant that landlords were more willing to talk to them - so much so that a third site is on the cards before Christmas, with two more central sites currently in contention. They hope to expand into the suburbs after that.
Mad Egg's schtick centres around the provenance and quality of their chicken, which impressed Katy McGuinness when she reviewed them in June. It's bred for them by John Smith in Navan, who was the first certified free-range chicken farmer in Ireland in the 1970's. The chicken is tea-brined for 48 hours before being double dipped in spiked buttermilk and their in-house seasoned coating. The buns were created for them by Coghlan's Bakery, who also make the burger buns for BuJo.
The menu is simple, consisting of five chicken burgers with various toppings, a veggie burger with a cauliflower, sweetcorn and shallot fritter patty (which sounds a lot better than that hideous sounding veggie sandwich from Five Guys), four versions of chicken tenders, sides and their much-loved-by-Instagram DIY cheesecake, which, you guessed it, you decorate yourself from a variety of toppings.
Beer is king on the drinks list with a variety of craft beers in can and bottle, and the soon to be introduced "Mad Yoke" house brew, which is being specially made in conjunction with Hope Beer in North Dublin. It's a blonde ale which they say works great with the food. They also have wine if beer's not your thing.
Stephen from Mad Egg says that luckily they haven't been affected too much by the current chef shortage in the city, and have moved some staff around to make things work, but that might be a different situation as the brand expands. Mad Egg is now open, seven days a week for lunch and dinner. There's ample outdoor seating so if you want to make the most of it get there before this freak Irish summer disappears.
6 Jervis House, Millennium Walkway, Dublin 1
Mon - Wed 12:00 - 21:30. Thu - Fri 12:00 - 22:30. Sat 13:00 - 22:30. Sun 13:00 - 21:00.
01 872 6728