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The Boeuf & Frites Once Over

What should we know about Boeuf & Frites?

That it’s something Dublin has never seen before. That’s if the TikTok-happy duo behind this new sister venture to Boeuf and Boeuf & Coq are to be believed (let’s not get into the irony of pitching a third link in a chain as a novelty.) "It’s the pared-back, price-conscious model that’s brand new!", they’ve impatiently insisted across a flood of videos pushing back at the many sceptical comments that met their efforts to drum up excitement. All publicity is good publicity it’s said, and these two have made that their whole marketing strategy.

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