The Two Minute Review: Cinnamood

Ronnie Ohana
3 hours ago
2 min read

What's the background on Cinnamood?

Viral German cinnamon roll brand Cinnamood has landed on O’Connell Street after months of teasing, bringing queues, hype and talk of “iconic”, “next level” buns. Founded in Cologne in 2022, the brand has franchised rapidly across Europe, with its Irish debut operated by Vertex Horizon Holdings, who claim to "create obsession-worthy products that outlast trends and compound in cultural relevance". Just what we look for in a bakery.

The concept is oversized, heavily topped cinnamon rolls, all wrapped in a loud, lifestyle-obsessed brand, whose energy feels more Love Island than local bakery.

Can you sit in?

It's a compact shop, but there's a few low-seater couches and high-top seats at the back. Up front the focus is on the buns, the flashy digital menus, and all the branded merch.

What did you have?

A box of four for €22.50 (usually priced €5.20 - €6.20 a piece). All are built from the same vegan dough base, made with a Stork brand butter substitute, and finished with Cinnamood’s “Cinnawhip” (a vegan alternative to frosting containing palm oil). Variations come from the toppings.

From the “classic” range, the cinnamon roll (vegan) was decent - soft, pillowy and freshly baked, it hit the expected level of cinnamon with none of the raw dough horrors we've seen others post. It didn’t scratch the cinnamon roll itch though - we wanted proper cream cheese, with the vegan frosting barely making a cameo, sinking into the dough like it had somewhere better to be.

From the “next level” menu, the red velvet roll (vegan) was OTT on the sweetness scale, with vividly coloured dough and a mascarpone-style topping that leaned more manufactured than indulgent. The dough was under-baked, and while it tried to impress with colour and frosting, it left an artificial aftertaste.

The “most wanted” pecan maple roll (non-vegan) cranked the sugar dial up to 11/10. Topped with mascarpone-style cream, maple syrup and chopped pecans, the non-vegan topping somehow out-sweetened its vegan cousin - impressive.

Also from their “most wanted”, the white chocolate raspberry was the most balanced of the lot. Raspberry compote and crunchy raspberry topping helped cut the white chocolate richness, giving it jam-doughnut vibes. The cream cheese frosting was barely there, but this was still the best of the loaded options.

A massive glowberry “wellness” smoothie (€9) with strawberry, vanilla, coconut cream and collagen, was thick and heavy, coconut dominating to the point that strawberry was hard to find. Chunks of coconut couldn’t make it through the straw, and it felt more meal replacement than refresher.

An equally sizeable iced strawberry matcha splash (€7.50), made with Cinnamood’s ceremonial grade matcha, was more milky and sweet than earthy, leaving the matcha struggling to assert itself.

An oat flat white (€4.40) swooped in like a hero – perfectly brewed and balanced using Brazilian beans, finally rescuing us from the sugar chaos.

Why should we go?

If you’re chasing full-on “mood” energy – photogenic branding, holographic boxes, and sugar that doesn’t quit – this is your stop. These buns are unapologetically sweet, and best tackled as a one-time novelty, not a regular rotation.